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Recruiting Realities: Marketing yourself

3/10/2014

 
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College Recruiting is a very complicated subject that many young athletes and their parents do not completely understand. There are many misconceptions as to how the entire process works. Receiving a scholarship offer from a college program is statistically very rare. Many high school football players have excellent careers but are not able to continue on to play in college. Here are some statistics that help explain the reality of the situation.

There are certain "Recruiting Realities" that are unique for specialists that make the entire experience very different from that of players at any other position. Kickers and Punters are not the priority when it comes to recruiting and for many schools, a complete after thought. That's why when you are a specialist it is critical that you take ownership of the recruiting process and make sure you take your fate in your own hands. 
 The emphasis is on you to reach out to the college programs that you are interested in and make sure they are aware of you. If you just sit back and think your play on the field will be enough, unfortunately most of the time it wont be. By taking an initiative and marketing yourself to coaches it will help you get evaluated and find the school and football program that is right for you. 

My business partner and mentor, Lee McDonald of Special Teams Solutions, has written a great deal on this topic over the past ten years. In addition to the fact that Lee helped me get to UMass, I rely on him because of his incredible amount of expertise and knowledge of the recruiting process. Having worked within the Rutgers University football program as an academic adviser and also placed hundreds of prospects at the college level through Special Teams Solutions he knows how these college programs operate. 

In the article "Email Marketing 101" Lee McDonald explains how you should go about contacting the college coaches. Knowing what to say and how to present yourself is very important. To help everyone get a leg up on the competition and stand out among the crowd I have attached the article below.

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